Dear HOORAY! readers,

It is with both sadness and excitement that we announce that as of 2016 HOORAY! will no longer be produced as a bi-monthly, printed title.

This tough decision has been made a direct result of declining sales and strong data indicating that you, our reader are no longer purchasing our hard copy magazine, but instead accessing our content via this website.

Following the recent launch of a brand new HOORAY! website, we will continue to operate the brand as the go-to online destination for curated celebration content, capitalising on the up-to-the-minute information consumers are looking for.

HOORAY! will realign its frequency: replacing the bi-monthly printed magazine with a quarterly, digital title that will be available for readers to access online via hooraymag.com, free of charge!

We will also soon add a brand new online shopping destination to our repertoire called the ‘Party Market’ which will add another layer to the HOORAY! experience, giving you the opportunity to shop a curated collection of celebration and entertaining wares from a range of Australian-based retailers.

You will still be able to shop all previous, physical copies HOORAY! via our online store and this includes the recently released, special edition publications Celebrate and Let’s Party by HOORAY!.

Changes to HOORAY! will be effective from January 4 with the official release of the first digital edition.