Dear HOORAY! readers,
It is with both sadness and excitement that we announce that as of 2016 HOORAY! will no longer be produced as a bi-monthly, printed title.
While we love our beloved print magazine, the data was black and white. No longer are you heading to the newsagent in search of party and wedding inspiration; instead, you’re browsing Pinterest, scrolling Instagram and accessing our website. This tough decision has been made a direct result of strong data indicating that you, our reader are changing the way you consume media.
Following the recent launch of a brand new HOORAY! website, we will continue to operate the brand as the go-to online destination for curated celebration content, capitalising on the up-to-the-minute information consumers are looking for.
You will still be able to shop all previous, physical copies HOORAY! via our online store and this includes the recently released, special edition publications Celebrate and Let’s Party by HOORAY!.
Changes to HOORAY! will be effective from January 4.
We can’t wait for you to follow us into our next chapter.