When it comes to bridesmaid gowns, Shona Joy truly takes the cake.

This brand is a long-time HOORAY! reader favourite – and it’s easy to see why. You may have spied their gowns featured on ‘maids in Georgia and Ryan’s Melbourne Wedding, Jayde and Brock’s Ballarat Estate WeddingClarissa and Josh’s Perth Wedding and Sam and Rebecca’s Kimo Estate Wedding ..as well as a bunch of rad weddings featured in HOORAY! over the years.

Flattering for every figure, Shona Joy offers a range of designs epitomising a polished, feminine sense of style ..and the best bit? Each design comes in a range of colourways, making it super easy to mix and match.

This iconic Australian brand has become renowned for “the dress” that transcends any season, occasion, day or evening and looks just as glamorous in heels or bare feet. So, whether you’re after a classically elegant aesthetic or a barefoot bohemian vibe, Shona Joy’s bridesmaid dresses are sure to be a perfect match.HOORAY!-Shona-Joy-Bridal-Fashion07

Meet Shona Joy

Shona Joy is the eponymous label of Shona Joy Thatcher, based in Sydney, Australia. Shona’s love or fashion came of age collecting classic vintage pieces at thrift stores and hunting for treasures at iconic markets. Shona founded Shona Joy in 2000 selling her designs at the Bondi Beach and Paddington markets. From humble beginnings, Shona Joy is now sold throughout Australia, has a successful online business and a strong international presence working with an esteemed list of global department stores and premium boutiques across the USA, UK Europe and Asia. 

Shona Joy offers consistent yet contemporary feminine silhouettes with the brands iconic draped skirt, in an assortment of bodice silhouettes to suit every bridesmaid. With a stunning spectrum of colours available across every beautiful shape, there’s a perfect dress for any style of wedding. From classic structured elegance in gorgeous jewel hues, to dreamy feminine cuts in neutral tones and sweet pastels.


Visit shonajoy.com.au