Let’s be honest – bridalwear isn’t quite what it used to be.

Once upon a time, brides would opt only for the style of their era. Think back to the days of our parents, when Princess Diana’s puff-ball wedding dress became the sole inspiration for 99% of wedding dresses from 1981 – 1991 (ah, such simpler times).

Not only have styles changed quite dramatically since then, but brides are also drastically downplaying their wedding day looks. We’re seeing a new era dawning; where brides are more ‘bride-chilla’ than ‘bride-zilla’, trading frou-frou for a fresh, clean aesthetic.

In this new era, the rules about wedding dresses no longer apply. Modern brides are breaking free from the bounds of tradition and conventional expectations and, more often than not, are opting for pared-back looks that make them feel like …well, themselves!

There’s a certain romance in restraint. When you strip back the unnecessary embellishments and adornments, you welcome an effortlessly chic vibe. Natural and nonchalant, whilst oh-so-elegant.

If this sounds like the kind of bride you are, then settle in because we’ve curated three looks from Shona Joy’s Wedding Edit that exude with refined simplicity.

Shona Joy is a brand we’ve long admired for its contemporary take on femininity—and the newest additions to the brand’s wedding edit are no different. Think clean and effortless silhouettes with glossy ivory separates, playful mini dresses and elegant gowns, perfect for a free-spirited babe who doesn’t play by the rules.

1. Joan Tuxedo Pant and Joan tie-front blouse

Edge meets elegance in this alternative number. But it’s the added touches of femininity and fluidity that take this chic look to new heights.Line-break_01-WEDDING-EDIT-27-1-201_190116-ShonaJoy-87-1403


View the Joan Tie-Front Blouse + Joan Tuxedo Pant

2. Joan Frill Cuff Bias Midi Dress

A little bit boho and a little bit classic. The high cut front split and bell sleeves provide a distinctly cool silhouette.
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View the Joan Frill Cuff Bias Midi Dress

3. Joan Wrap Mini Dress Cream

The definition of throwing the rule book out the window. This no-fuss dress with a flattering wrap-around waist is just asking for a night of pure revelry!Line-break HOORAY_shona-joy_joan_03 HOORAY_shona-joy_joan_02

View the Joan Wrap Mini Dress

These looks aren’t just for the rebel-hearted brides, but for the entire wedding party (we dare you to imagine styling up your bridesmaids in a chic two-piece tuxedo pant and blouse look!).

And even if these low-key looks aren’t your kind of style for the big day, there might be a look or two that prove perfect for your engagement party or hen’s weekend.

Looking for more inspiration? Head over to the Shona Joy wedding edit for plenty more contemporary wedding gown ideas.