Shona Joy Releases Chic Bridal Collection

Looking for a sleek, chic, minimal bridal gown? Listen up lovers, because we’ve got some exciting news to share!

Revered fashion and bridesmaid fashion brand, Shona Joy, is making the foray into bridal fashion with the release of their first bridal collection—and this is one drop you do not want to miss.

As any loyal follower of HOORAY! will know, we are suckers for sleek, chic bridal gowns and down-right good design. So, when this campaign landed in our inbox, we knew it was one we just had to share with you!

Shona Joy have created their bridal collection with the modern bride clearly in mind. The result is a collection of pieces perfect for the bride with a relaxed, yet refined approach to bridal dressing.

The collection will include ready-to-wear separates, glamorous gowns, modern midis and classic-cut jumpsuits. Each style will include the same luxurious fabrics, divine craftsmanship and feminine silhouettes you know and love from Shona Joy.

This capsule collection offers a fresh, laid-back alternative to traditional bridal; instead offering clean lines, luxe fabrications and oh-so-flattering silhouettes. Each style shines in its simplicity and exudes with understated elegance.

The true genius of these styles is that they leave room for you and your personality to shine through. Let the subtlety of the pieces stand out on their own or treat them as a blank canvas for your unique styling touches.

You will be able to get your hands on this new collection from 31 of January on shonajoy.com.au.