7 Non-Traditional Wedding Gown Trends

Oh, how we love a bride who dares to rock a non-traditional frock!

After all, why limit yourself to a traditional design, when there’s a stack of jaw-droppingly beautiful gown options in a range of styles?

Here at HOORAY!, we love seeing a bride walking by the beat of her own drum in a completely unconventional gown; breaking all the rules in favour of individuality and fun.

To inspire the rebel brides looking for a design outside of the ‘ivory and lace’ box, we’ve rounded up our fave bridal fashion trends for gowns in non-traditional colours, silhouettes, fabrics, patterns and styles.

Check out our faves below.

1. Translucent

Equal parts ethereal and feminine, we love the rising trend of translucent gowns composed of semi-transparent fabrics. Think; sheer layers of tulle playing with light, providing subtle glimpses of skin (without going too over-the-top; it is a wedding, after all!). 
Left: One Day Bridal  | Right: Rue De Seine, Photographed by Kelly Tunney for HOORAY!

2. Botanical Applique

We’re diggin’ the trend of gowns adorned with an abundance of ornate, floral applique. Perfect for a Spring-time celebration or garden wedding, these designs are feminine and full of gorgeous details.Left: Lurelly | Right: Marchesa, Photographed by It’s Beautiful Here

3. Billowing Sleeves

We’re loving the resurgence of billowing sleeves that channel boho-chic vibes in a totally fresh way. Taking cues from breezy 70s fashion, this is a style for the bohemian at heart. Left: One Day Bridal, Photographed by Hails and Shine | Right: Rue De Seine, Photographed by Kelly Tunney for HOORAY!

4. Celestial-Inspired

Inspired by the moon, sun and twinkling stars of the nights’ sky, these gowns evoke an otherworldly sense of wonder. From Odylyne The Ceremony’s ‘Starcrossed Lovers‘ collection, to Rue De Seine’s ‘Moonlight Magic‘; we’ve noticed a big rise in celestial-inspired designs. Think; luminous stars and sequinned moons colliding on a canvas of sheer, whimsical fabrics. Left: Natalie Wynn Design, Photographed by Evelyn Eslava Photography | Right: Rue De Seine, Photographed by Truly & Madly

5. Embroidered

Vibrant stitched detailing adds colour and life, providing a healthy dose of edge to otherwise soft and romantic silhouettes. Inspired by the likes of Gucci, embroidery and chinoiserie-esque patterns are back in a big way.  Left: Naeem Khan, Photographed by Rachel Gomez | Right: Paolo Sebastian

6. Sequinned

Dripping with sparkles en masse, these gowns take glamour to a whole new level. A sea of sequins glinting in sunlight makes for some seriously surreal photography opportunities; your sequin-adorned gown seemingly melts into liquid-like form, reminiscent of molten gold… dreamy, huh?  
Left: Ziolkowski, Photographed by Heart and Colour | Right: Odylyne The Ceremony, Photographed by James Simmons

7. Colourful Prints

Bright, bold and full of punchy colours; a printed gown is a perfect choice for a bride who wants to make a statement. This floral Dolce & Gabanna frock is giving us all the European Summer vibes! Dolce and Gabanna, Photographed by Tennille Fink